Buyer Insights for West Bengal | Last 6 Months Prepaid & COD Trends - Shiprocket Trends

Overview

This comprehensive buyer insights report provides detailed analysis of West Bengal customer behavior for the Last 6 Months period. The report examines buyer segments, payment preferences, and customer retention patterns to help businesses understand their customer base and develop targeted strategies for different buyer groups.

Buyer Segments Analysis

Understanding customer behavior through segmentation is crucial for effective marketing and product strategy. The buyer segments analysis reveals that the customer base is distributed across four distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 35% of the customer base, followed by QUALITY_FIRST_SHOPPER at 32%, VALUE_SEEKER at 22%, and ECONOMY_SHOPPER at 11%. Each segment represents different purchasing behaviors and preferences, enabling businesses to tailor their marketing campaigns and product offerings accordingly.

Payment Method Preferences

Customer payment preferences provide valuable insights into trust levels and convenience factors in the region. The data shows that 55% of customers prefer prepaid payment methods, while 45% opt for Cash on Delivery (COD). This distribution indicates a moderate preference for prepaid in this market, which has implications for cash flow management and payment processing strategies.

Customer Retention and Loyalty Metrics

Customer retention is a critical indicator of business health and customer satisfaction. The new versus repeat buyer split reveals that 78% of customers are making their first purchase, while 22% are returning customers. This ratio indicates a concerning level of customer loyalty, with the 22% repeat customer rate suggesting a need to improve customer retention and engagement strategies. for the business.