Last 6 Months Goa eCommerce Category Trends - Shiprocket Trends

Overview

This comprehensive category trends report provides detailed insights into Goa product category performance for the Last 6 Months period. The report analyzes top-selling categories, sub-category performance, and popular products to help businesses understand market demand, optimize inventory, and identify growth opportunities within different product segments.

Top Selling Categories Performance

Understanding which product categories drive the most sales is essential for inventory planning and marketing strategy. The top-selling categories analysis reveals that Health & Beauty is the leading category, ranking at the 100th percentile, indicating exceptional market demand. This is followed by Apparel & Accessories at the 82th percentile and Food & Beverages at the 19th percentile. These three categories collectively represent the primary focus areas for customer demand in the region.

Top Sub-Categories Performance

Diving deeper into category performance, the most popular sub-categories provide granular insights into customer preferences. The leading sub-category is Clothing with a performance value of 100.0, nested within the Apparel & Accessories parent category. Following this are Health Care with a value of 50.7 from Health & Beauty, and Skin Care with a value of 49.5 from Health & Beauty. These sub-categories reveal specific product segments that are resonating strongly with customers.

Popular Products Analysis

At the product level, specific items are driving significant sales volumes. The top-performing product is Perfumes with a performance value of 100.0, categorized under Personal Care. The second most popular product is Ayurvedic Medical Supplies with a value of 44.6 from Health Care, followed by General Purpose Stickers & Emblems with a value of 43.6 from Arts & Crafts. These products span across different categories, indicating diverse customer interests and purchasing patterns.

Market Insights and Opportunities

The category trends data reveals a strong dominance of the Health & Beauty category compared to other categories. in the market. Additionally, growing interest in sub-categories like Clothing and Health Care, which are emerging as key revenue drivers. suggests opportunities for assortment expansion and focused merchandising. Businesses should consider prioritising deeper assortment and targeted campaigns around Health & Beauty and its high-performing sub-category Clothing, while also cross-promoting related products from Health Care. to capitalize on these trends and optimize their product mix accordingly.