Delhi eCommerce Category Trends | Bharat Insights - Shiprocket Trends

Overview

This comprehensive category trends report provides detailed insights into Delhi product category performance for the Last 3 Months period. The report analyzes top-selling categories, sub-category performance, and popular products to help businesses understand market demand, optimize inventory, and identify growth opportunities within different product segments.

Top Selling Categories Performance

Understanding which product categories drive the most sales is essential for inventory planning and marketing strategy. The top-selling categories analysis reveals that Health & Beauty is the leading category, ranking at the 100th percentile, indicating exceptional market demand. This is followed by Apparel & Accessories at the 67th percentile and Food & Beverages at the 17th percentile. These three categories collectively represent the primary focus areas for customer demand in the region.

Top Sub-Categories Performance

Diving deeper into category performance, the most popular sub-categories provide granular insights into customer preferences. The leading sub-category is Clothing with a performance value of 100.0, nested within the Apparel & Accessories parent category. Following this are Skin Care with a value of 67.1 from Health & Beauty, and Personal Care with a value of 61.7 from Health & Beauty. These sub-categories reveal specific product segments that are resonating strongly with customers.

Popular Products Analysis

At the product level, specific items are driving significant sales volumes. The top-performing product is Perfumes with a performance value of 100.0, categorized under Personal Care. The second most popular product is Lip Liners & Lipsticks with a value of 34.7 from Makeup, followed by Ayurvedic Medical Supplies with a value of 28.8 from Health Care. These products span across different categories, indicating diverse customer interests and purchasing patterns.

Market Insights and Opportunities

The category trends data reveals a strong dominance of the Health & Beauty category compared to other categories. in the market. Additionally, growing interest in sub-categories like Clothing and Skin Care, which are emerging as key revenue drivers. suggests opportunities for assortment expansion and focused merchandising. Businesses should consider prioritising deeper assortment and targeted campaigns around Health & Beauty and its high-performing sub-category Clothing, while also cross-promoting related products from Skin Care. to capitalize on these trends and optimize their product mix accordingly.