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Diving deeper into category performance, the most popular sub-categories are Clothing with a value of 100.0, Skin Care with 67.7, and Personal Care with 51.7. These sub-categories are all nested within the Apparel & Accessories parent category.
At the product level, the items driving the most sales are Perfumes with a value of 100.0, Plated & Coated Jewellery with 51.7, and Ayurvedic Medical Supplies with 48.8. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 57% of orders are placed using prepaid methods, while 43% prefer Cash on Delivery (COD). This distribution indicates a strong preference for prepaid in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 37% of the customer base, followed by VALUE_SEEKER at 26% and WEEKEND_SHOPPER at 25%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 82% of the customers are new to the platform, while 18% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
7%
vs last 30 days
16%
vs last 30 days
₹ 1361
vs last 30 days
17%
vs last 30 days
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