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Diving deeper into category performance, the most popular sub-categories are Cleaning Supplies with a value of 100.0, Kitchenware with 58.7, and Gardening Supplies with 39.6. These sub-categories are all nested within the Home & Garden parent category.
At the product level, the items driving the most sales are Cookware & Bakeware with a value of 100.0, Insecticides with 54.2, and Water Bottles & Accessories with 42.9. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 36% of orders are placed using prepaid methods, while 64% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 40% of the customer base, followed by VALUE_SEEKER at 26% and WEEKEND_SHOPPER at 24%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 84% of the customers are new to the platform, while 16% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
1%
vs last 30 days
10%
vs last 30 days
₹ 793
vs last 30 days
24%
vs last 30 days
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