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Diving deeper into category performance, the most popular sub-categories are Electronics Accessories with a value of 100.0, Home Electronics with 2.6, and Communication Devices with 0.4. These sub-categories are all nested within the Electronics parent category.
At the product level, the items driving the most sales are Digital Camera & Camcorder Accessories with a value of 100.0, Smartphones & Basic Mobiles with 31.5, and Cables & Adapters with 24.8. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 52% of orders are placed using prepaid methods, while 48% prefer Cash on Delivery (COD). This distribution indicates a strong preference for prepaid in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 34% of the customer base, followed by QUALITY_FIRST_SHOPPER at 34% and VALUE_SEEKER at 22%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 75% of the customers are new to the platform, while 25% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Sunday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
-5%
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10%
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₹ 1726
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