Recent Chats
No chat history yet
Start a new conversation to begin
Diving deeper into category performance, the most popular sub-categories are Pet Food with a value of 100.0, Pet Accessories with 71.8, and Pet Grooming with 21.5. These sub-categories are all nested within the Animals & Pet Supplies parent category.
At the product level, the items driving the most sales are Small Animal Food Supplies with a value of 100.0, Pets Collar & Collar Charms with 91.9, and Grooming Supplies with 27.6. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 49% of orders are placed using prepaid methods, while 51% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 37% of the customer base, followed by VALUE_SEEKER at 25% and WEEKEND_SHOPPER at 24%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 76% of the customers are new to the platform, while 24% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Thursday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
7%
vs last 30 days
17%
vs last 30 days
₹ 1164
vs last 30 days
20%
vs last 30 days
Terrible
Bad
Okay
Good
Amazing