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Diving deeper into category performance, the most popular sub-categories are Office Supplies with a value of 100.0, Filing & Organization with 89.4, and Industrial Automation with 20.5. These sub-categories are all nested within the Business & Industrial parent category.
At the product level, the items driving the most sales are Printers, Inks & Accessories with a value of 100.0, Recipe Card Boxes with 31.8, and Multimeters with 26.8. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 69% of orders are placed using prepaid methods, while 31% prefer Cash on Delivery (COD). This distribution indicates a strong preference for prepaid in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 34% of the customer base, followed by WEEKEND_SHOPPER at 34% and VALUE_SEEKER at 17%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 70% of the customers are new to the platform, while 30% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 12 - 6 PM on Sunday, with the highest concentration of orders in the 12 - 6 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
5%
vs last 30 days
3%
vs last 30 days
₹ 834
vs last 30 days
20%
vs last 30 days
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