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Diving deeper into category performance, the most popular sub-categories are Snacks & Sweets with a value of 100.0, Beverages with 73.2, and Prepared Meals with 52.2. These sub-categories are all nested within the Food & Beverages parent category.
At the product level, the items driving the most sales are Edible Seeds with a value of 100.0, Ready-to-eat Meals with 96.2, and Protein Powder with 87.1. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 48% of orders are placed using prepaid methods, while 52% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 35% of the customer base, followed by QUALITY_FIRST_SHOPPER at 33% and VALUE_SEEKER at 23%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 75% of the customers are new to the platform, while 25% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 12 - 6 PM on Sunday, with the highest concentration of orders in the 12 - 6 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
16%
vs last 30 days
18%
vs last 30 days
₹ 1055
vs last 30 days
25%
vs last 30 days
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