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Diving deeper into category performance, the most popular sub-categories are Hardware Supplies with a value of 100.0, Lighting with 41.5, and Electrical Supplies with 27.9. These sub-categories are all nested within the Hardware parent category.
At the product level, the items driving the most sales are Door Closers with a value of 100.0, Bathroom & Kitchen Fittings with 88.4, and Power Inverters with 77.3. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 41% of orders are placed using prepaid methods, while 59% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 41% of the customer base, followed by VALUE_SEEKER at 25% and WEEKEND_SHOPPER at 23%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 72% of the customers are new to the platform, while 28% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
-24%
vs last 30 days
8%
vs last 30 days
₹ 2131
vs last 30 days
30%
vs last 30 days
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