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Diving deeper into category performance, the most popular sub-categories are Vehicle Parts & Accessories with a value of 100.0, Vehicle Styling with 1.1, and **** with ****. These sub-categories are all nested within the Vehicles & Parts parent category.
At the product level, the items driving the most sales are Car & Vehicle Accessories with a value of 100.0, Spares, Tools & Maintenance Service Parts with 86.3, and Car Air Purifiers & Air Fresheners with 52.2. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 43% of orders are placed using prepaid methods, while 57% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 35% of the customer base, followed by WEEKEND_SHOPPER at 35% and VALUE_SEEKER at 21%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 76% of the customers are new to the platform, while 24% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
-7%
vs last 30 days
8%
vs last 30 days
₹ 1288
vs last 30 days
27%
vs last 30 days
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