Last 3 Months Diglipur eCommerce Data | Category Insights - Shiprocket Trends

Overview

This comprehensive category trends report provides detailed insights into Diglipur product category performance for the Last 3 Months period. The report analyzes top-selling categories, sub-category performance, and popular products to help businesses understand market demand, optimize inventory, and identify growth opportunities within different product segments.

Top Selling Categories Performance

Understanding which product categories drive the most sales is essential for inventory planning and marketing strategy. The top-selling categories analysis reveals that Apparel & Accessories is the leading category, ranking at the 100th percentile, indicating exceptional market demand. This is followed by Health & Beauty at the 85th percentile and Religious & Ceremonial at the 31th percentile. These three categories collectively represent the primary focus areas for customer demand in the region.

Top Sub-Categories Performance

Diving deeper into category performance, the most popular sub-categories provide granular insights into customer preferences. The leading sub-category is Health Care with a performance value of 100.0, nested within the Health & Beauty parent category. Following this are Clothing with a value of 85.7 from Apparel & Accessories, and Jewelry with a value of 57.1 from Apparel & Accessories. These sub-categories reveal specific product segments that are resonating strongly with customers.

Popular Products Analysis

At the product level, specific items are driving significant sales volumes. The top-performing product is Rudraksha & Accessories with a performance value of 100.0, categorized under Religious Items. The second most popular product is Ayurvedic Medical Supplies with a value of 66.7 from Health Care, followed by Educational Books with a value of 66.7 from Books. These products span across different categories, indicating diverse customer interests and purchasing patterns.

Market Insights and Opportunities

The category trends data reveals a strong dominance of the Apparel & Accessories category compared to other categories. in the market. Additionally, growing interest in sub-categories like Health Care and Clothing, which are emerging as key revenue drivers. suggests opportunities for assortment expansion and focused merchandising. Businesses should consider prioritising deeper assortment and targeted campaigns around Apparel & Accessories and its high-performing sub-category Health Care, while also cross-promoting related products from Clothing. to capitalize on these trends and optimize their product mix accordingly.