Last Month Sports & Recreation eCommerce Trends in Assam - Shiprocket Trends

Overview

This comprehensive category trends report provides detailed insights into Assam product category performance for the Last Month period. The report analyzes top-selling categories, sub-category performance, and popular products to help businesses understand market demand, optimize inventory, and identify growth opportunities within different product segments.

Top Selling Categories Performance

Understanding which product categories drive the most sales is essential for inventory planning and marketing strategy. The top-selling categories analysis reveals that Clothing is the leading category, ranking at the 100th percentile, indicating exceptional market demand. This is followed by Skin Care at the 56th percentile and Health Care at the 53th percentile. These three categories collectively represent the primary focus areas for customer demand in the region.

Top Sub-Categories Performance

Diving deeper into category performance, the most popular sub-categories provide granular insights into customer preferences. The leading sub-category is Outdoor Recreation with a performance value of 100.0, nested within the Sports & Recreation parent category. Following this are Fitness Equipment with a value of 89.3 from Sports & Recreation, and Sports Equipment with a value of 30.2 from Sports & Recreation. These sub-categories reveal specific product segments that are resonating strongly with customers.

Popular Products Analysis

At the product level, specific items are driving significant sales volumes. The top-performing product is Team Sports Equipment with a performance value of 100.0, categorized under Outdoor Recreation. The second most popular product is Indoor Game Sets & Equipments with a value of 38.8 from Indoor Games, followed by Beach & Water Sports Equipment with a value of 38.0 from Outdoor Recreation. These products span across different categories, indicating diverse customer interests and purchasing patterns.

Market Insights and Opportunities

The category trends data reveals a strong dominance of the Clothing category compared to other categories. in the market. Additionally, growing interest in sub-categories like Outdoor Recreation and Fitness Equipment, which are emerging as key revenue drivers. suggests opportunities for assortment expansion and focused merchandising. Businesses should consider prioritising deeper assortment and targeted campaigns around Clothing and its high-performing sub-category Outdoor Recreation, while also cross-promoting related products from Fitness Equipment. to capitalize on these trends and optimize their product mix accordingly.