Last Month Animals & Pet Supplies eCommerce Trends in Delhi - Shiprocket Trends

Overview

This comprehensive category trends report provides detailed insights into Delhi product category performance for the Last Month period. The report analyzes top-selling categories, sub-category performance, and popular products to help businesses understand market demand, optimize inventory, and identify growth opportunities within different product segments.

Top Selling Categories Performance

Understanding which product categories drive the most sales is essential for inventory planning and marketing strategy. The top-selling categories analysis reveals that Clothing is the leading category, ranking at the 100th percentile, indicating exceptional market demand. This is followed by Skin Care at the 75th percentile and Personal Care at the 62th percentile. These three categories collectively represent the primary focus areas for customer demand in the region.

Top Sub-Categories Performance

Diving deeper into category performance, the most popular sub-categories provide granular insights into customer preferences. The leading sub-category is Pet Food with a performance value of 100.0, nested within the Animals & Pet Supplies parent category. Following this are Pet Grooming with a value of 62.1 from Animals & Pet Supplies, and Pet Accessories with a value of 47.7 from Animals & Pet Supplies. These sub-categories reveal specific product segments that are resonating strongly with customers.

Popular Products Analysis

At the product level, specific items are driving significant sales volumes. The top-performing product is Small Animal Food Supplies with a performance value of 100.0, categorized under Pet Food. The second most popular product is Grooming Supplies with a value of 77.1 from Pet Grooming, followed by Pets Collar & Collar Charms with a value of 59.2 from Pet Accessories. These products span across different categories, indicating diverse customer interests and purchasing patterns.

Market Insights and Opportunities

The category trends data reveals a strong dominance of the Clothing category compared to other categories. in the market. Additionally, growing interest in sub-categories like Pet Food and Pet Grooming, which are emerging as key revenue drivers. suggests opportunities for assortment expansion and focused merchandising. Businesses should consider prioritising deeper assortment and targeted campaigns around Clothing and its high-performing sub-category Pet Food, while also cross-promoting related products from Pet Grooming. to capitalize on these trends and optimize their product mix accordingly.