Last Month Home Decor eCommerce Trends in Delhi - Shiprocket Trends

Overview

This comprehensive category trends report provides detailed insights into Delhi product category performance for the Last Month period. The report analyzes top-selling categories, sub-category performance, and popular products to help businesses understand market demand, optimize inventory, and identify growth opportunities within different product segments.

Top Selling Categories Performance

Understanding which product categories drive the most sales is essential for inventory planning and marketing strategy. The top-selling categories analysis reveals that Clothing is the leading category, ranking at the 100th percentile, indicating exceptional market demand. This is followed by Skin Care at the 75th percentile and Personal Care at the 62th percentile. These three categories collectively represent the primary focus areas for customer demand in the region.

Top Sub-Categories Performance

Diving deeper into category performance, the most popular sub-categories provide granular insights into customer preferences. The leading sub-category is Storage Solutions with a performance value of 100.0, nested within the Home Decor parent category. Following this are Bedroom Furniture with a value of 54.5 from Home Decor, and Living Room Furniture with a value of 3.5 from Home Decor. These sub-categories reveal specific product segments that are resonating strongly with customers.

Popular Products Analysis

At the product level, specific items are driving significant sales volumes. The top-performing product is Furniture with a performance value of 100.0, categorized under Bedroom Furniture. The second most popular product is Mattresses with a value of 16.1 from Bedroom Furniture, followed by Sofas with a value of 7.4 from Living Room Furniture. These products span across different categories, indicating diverse customer interests and purchasing patterns.

Market Insights and Opportunities

The category trends data reveals a strong dominance of the Clothing category compared to other categories. in the market. Additionally, growing interest in sub-categories like Storage Solutions and Bedroom Furniture, which are emerging as key revenue drivers. suggests opportunities for assortment expansion and focused merchandising. Businesses should consider prioritising deeper assortment and targeted campaigns around Clothing and its high-performing sub-category Storage Solutions, while also cross-promoting related products from Bedroom Furniture. to capitalize on these trends and optimize their product mix accordingly.