Last Month Food & Beverages eCommerce Trends in Goa - Shiprocket Trends

Overview

This comprehensive category trends report provides detailed insights into Goa product category performance for the Last Month period. The report analyzes top-selling categories, sub-category performance, and popular products to help businesses understand market demand, optimize inventory, and identify growth opportunities within different product segments.

Top Selling Categories Performance

Understanding which product categories drive the most sales is essential for inventory planning and marketing strategy. The top-selling categories analysis reveals that Clothing is the leading category, ranking at the 100th percentile, indicating exceptional market demand. This is followed by Health Care at the 58th percentile and Personal Care at the 53th percentile. These three categories collectively represent the primary focus areas for customer demand in the region.

Top Sub-Categories Performance

Diving deeper into category performance, the most popular sub-categories provide granular insights into customer preferences. The leading sub-category is Snacks & Sweets with a performance value of 100.0, nested within the Food & Beverages parent category. Following this are Beverages with a value of 92.9 from Food & Beverages, and Prepared Meals with a value of 55.4 from Food & Beverages. These sub-categories reveal specific product segments that are resonating strongly with customers.

Popular Products Analysis

At the product level, specific items are driving significant sales volumes. The top-performing product is Edible Seeds with a performance value of 100.0, categorized under Snacks & Sweets. The second most popular product is Ready-to-eat Meals with a value of 67.8 from Prepared Meals, followed by Protein Powder with a value of 63.5 from Health Foods. These products span across different categories, indicating diverse customer interests and purchasing patterns.

Market Insights and Opportunities

The category trends data reveals a strong dominance of the Clothing category compared to other categories. in the market. Additionally, growing interest in sub-categories like Snacks & Sweets and Beverages, which are emerging as key revenue drivers. suggests opportunities for assortment expansion and focused merchandising. Businesses should consider prioritising deeper assortment and targeted campaigns around Clothing and its high-performing sub-category Snacks & Sweets, while also cross-promoting related products from Beverages. to capitalize on these trends and optimize their product mix accordingly.