Last Month Baby & Toddler eCommerce Trends in Kerala - Shiprocket Trends

Overview

This comprehensive category trends report provides detailed insights into Kerala product category performance for the Last Month period. The report analyzes top-selling categories, sub-category performance, and popular products to help businesses understand market demand, optimize inventory, and identify growth opportunities within different product segments.

Top Selling Categories Performance

Understanding which product categories drive the most sales is essential for inventory planning and marketing strategy. The top-selling categories analysis reveals that Skin Care is the leading category, ranking at the 100th percentile, indicating exceptional market demand. This is followed by Clothing at the 83th percentile and Personal Care at the 60th percentile. These three categories collectively represent the primary focus areas for customer demand in the region.

Top Sub-Categories Performance

Diving deeper into category performance, the most popular sub-categories provide granular insights into customer preferences. The leading sub-category is Baby Nursing with a performance value of 100.0, nested within the Baby & Toddler parent category. Following this are Baby Diapering with a value of 55.7 from Baby & Toddler, and Baby Health with a value of 49.1 from Baby & Toddler. These sub-categories reveal specific product segments that are resonating strongly with customers.

Popular Products Analysis

At the product level, specific items are driving significant sales volumes. The top-performing product is Nursing Care & Accessories with a performance value of 100.0, categorized under Baby Nursing. The second most popular product is Diaper Kits & Liners with a value of 62.6 from Baby Diapering, followed by Baby Bathtubs & Bath Seats with a value of from . These products span across different categories, indicating diverse customer interests and purchasing patterns.