Last 3 Months Aizawl eCommerce Data | Category Insights - Shiprocket Trends

Overview

This comprehensive category trends report provides detailed insights into Aizawl product category performance for the Last 3 Months period. The report analyzes top-selling categories, sub-category performance, and popular products to help businesses understand market demand, optimize inventory, and identify growth opportunities within different product segments.

Top Selling Categories Performance

Understanding which product categories drive the most sales is essential for inventory planning and marketing strategy. The top-selling categories analysis reveals that Health & Beauty is the leading category, ranking at the 100th percentile, indicating exceptional market demand. This is followed by Apparel & Accessories at the 25th percentile and Electronics at the 10th percentile. These three categories collectively represent the primary focus areas for customer demand in the region.

Top Sub-Categories Performance

Diving deeper into category performance, the most popular sub-categories provide granular insights into customer preferences. The leading sub-category is Skin Care with a performance value of 100.0, nested within the Health & Beauty parent category. Following this are Personal Care with a value of 24.1 from Health & Beauty, and Clothing with a value of 16.9 from Apparel & Accessories. These sub-categories reveal specific product segments that are resonating strongly with customers.

Popular Products Analysis

At the product level, specific items are driving significant sales volumes. The top-performing product is Perfumes with a performance value of 100.0, categorized under Personal Care. The second most popular product is Eye Care Products with a value of 50.6 from Eye Care, followed by Earrings with a value of 35.9 from Jewelry. These products span across different categories, indicating diverse customer interests and purchasing patterns.

Market Insights and Opportunities

The category trends data reveals a strong dominance of the Health & Beauty category compared to other categories. in the market. Additionally, growing interest in sub-categories like Skin Care and Personal Care, which are emerging as key revenue drivers. suggests opportunities for assortment expansion and focused merchandising. Businesses should consider prioritising deeper assortment and targeted campaigns around Health & Beauty and its high-performing sub-category Skin Care, while also cross-promoting related products from Personal Care. to capitalize on these trends and optimize their product mix accordingly.