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Diving deeper into category performance, the most popular sub-categories are Filing & Organization with a value of 100.0, Office Supplies with 66.2, and Industrial Automation with 16.5. These sub-categories are all nested within the Business & Industrial parent category.
At the product level, the items driving the most sales are Printers, Inks & Accessories with a value of 100.0, Recipe Card Boxes with 45.0, and Safety Accessories with 39.3. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 74% of orders are placed using prepaid methods, while 26% prefer Cash on Delivery (COD). This distribution indicates a strong preference for prepaid in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 40% of the customer base, followed by WEEKEND_SHOPPER at 25% and VALUE_SEEKER at 23%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 73% of the customers are new to the platform, while 27% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Sunday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
-25%
vs last 30 days
2%
vs last 30 days
₹ 640
vs last 30 days
19%
vs last 30 days
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