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Diving deeper into category performance, the most popular sub-categories are Books with a value of 100.0, Arts & Crafts with 56.2, and Novelty Items with 42.5. These sub-categories are all nested within the Arts & Entertainment parent category.
At the product level, the items driving the most sales are Educational Books with a value of 100.0, General Purpose Stickers & Emblems with 18.8, and Young Adult Books with 11.3. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 48% of orders are placed using prepaid methods, while 52% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 35% of the customer base, followed by QUALITY_FIRST_SHOPPER at 33% and VALUE_SEEKER at 23%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 77% of the customers are new to the platform, while 23% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
-2%
vs last 30 days
6%
vs last 30 days
₹ 1060
vs last 30 days
19%
vs last 30 days
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