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Diving deeper into category performance, the most popular sub-categories are Security Software with a value of 100.0, **** with ****, and **** with ****. These sub-categories are all nested within the Software parent category.
At the product level, the items driving the most sales are Antivirus Software with a value of 100.0, **** with ****, and **** with ****. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 100% of orders are placed using prepaid methods, while 0% prefer Cash on Delivery (COD). This distribution indicates a strong preference for prepaid in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 33% of the customer base, followed by VALUE_SEEKER at 33% and WEEKEND_SHOPPER at 33%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 50% of the customers are new to the platform, while 50% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 12 - 6 AM on Monday, with the highest concentration of orders in the 12 - 6 AM range. The activity is notably lower during the 12 - 6 PM period, which is typical for most eCommerce platforms.
1088%
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₹ 4233
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