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Diving deeper into category performance, the most popular sub-categories are Health Care with a value of 100.0, Hair Care with 99.7, and Personal Care with 73.0. These sub-categories are all nested within the Health & Beauty parent category.
At the product level, the items driving the most sales are Perfumes with a value of 100.0, Ayurvedic Medical Supplies with 74.0, and Cookware & Bakeware with 51.7. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 28% of orders are placed using prepaid methods, while 72% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 34% of the customer base, followed by WEEKEND_SHOPPER at 33% and VALUE_SEEKER at 23%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 73% of the customers are new to the platform, while 27% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
1%
vs last 30 days
22%
vs last 30 days
₹ 1084
vs last 30 days
39%
vs last 30 days
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