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Diving deeper into category performance, the most popular sub-categories are Hardware Supplies with a value of 100.0, Electrical Supplies with 36.0, and Lighting with 31.2. These sub-categories are all nested within the Hardware parent category.
At the product level, the items driving the most sales are Power Inverters with a value of 100.0, Bathroom & Kitchen Fittings with 94.4, and Door Closers with 85.0. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 37% of orders are placed using prepaid methods, while 63% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 35% of the customer base, followed by WEEKEND_SHOPPER at 34% and VALUE_SEEKER at 22%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 76% of the customers are new to the platform, while 24% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 6 - 12 AM period, which is typical for most eCommerce platforms.
3%
vs last 30 days
10%
vs last 30 days
₹ 2295
vs last 30 days
27%
vs last 30 days
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