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Diving deeper into category performance, the most popular sub-categories are Storage Solutions with a value of 100.0, Bedroom Furniture with 67.6, and Living Room Furniture with 2.5. These sub-categories are all nested within the Home Decor parent category.
At the product level, the items driving the most sales are Furniture with a value of 100.0, Mattresses with 13.1, and Sofas with 4.2. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 30% of orders are placed using prepaid methods, while 70% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 35% of the customer base, followed by QUALITY_FIRST_SHOPPER at 34% and VALUE_SEEKER at 23%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 80% of the customers are new to the platform, while 20% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
27%
vs last 30 days
2%
vs last 30 days
₹ 1223
vs last 30 days
34%
vs last 30 days
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