Kerala Health & Beauty Category Trends Last Month | eCommerce Insights - Shiprocket Trends

Overview

This comprehensive eCommerce analytics report provides detailed insights into Kerala eCommerce trends for the Last Month period. The report analyzes order patterns, product performance, customer behavior, and payment preferences to help businesses understand market dynamics and optimize their eCommerce strategies in the region.

Orders Trends Analysis

Let's begin by examining the order patterns over the selected period. The data shows how order volumes have evolved in time, with Feb 15 - Feb 21 recording the highest order volume. We can also see the proportion of discounted orders throughout this period, which provides insight into promotional activity and customer acquisition strategies.

Order Value Distribution Analysis

Understanding the price sensitivity of your customers is crucial. The order value distribution reveals that the ₹500 - 1000 price range is the most popular segment, accounting for the largest share of orders. This is followed by the ₹250 - 500 and ₹1000 - 2000 brackets, showing clear customer preferences in terms of purchase value.

Critical Business Metrics

Now let's look at the critical metrics that define business health.

The Gross Merchandise Value (GMV) shows a positive trend of 2% compared to the last 30 days. The percentage of discounted orders is currently at 38%, showing a negative trend of 6% compared to the last 30 days. The Average Order Value (AOV) is ₹781, indicating a positive trend of 2% compared to the last 30 days. Finally, the Return to Origin (RTO) rate is 15%, with a positive trend of 2% compared to the last 30 days.

Top Selling Categories Performance

The category performance reveals important insights about market demand. The leading category is Skin Care, which ranks in the percentile. Following this are and , which together represent the primary focus areas for your customer base.