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Diving deeper into category performance, the most popular sub-categories are Cases & Covers with a value of 100.0, Travel Bags & Accessories with 69.6, and Wallet Accessories with 33.8. These sub-categories are all nested within the Luggage & Bags parent category.
At the product level, the items driving the most sales are Card Holders with a value of 100.0, Travel Accessories with 37.0, and Laptop Backpacks with 22.7. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 61% of orders are placed using prepaid methods, while 39% prefer Cash on Delivery (COD). This distribution indicates a strong preference for prepaid in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 36% of the customer base, followed by QUALITY_FIRST_SHOPPER at 33% and VALUE_SEEKER at 21%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 83% of the customers are new to the platform, while 17% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
-9%
vs last 30 days
4%
vs last 30 days
₹ 1658
vs last 30 days
19%
vs last 30 days
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