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Diving deeper into category performance, the most popular sub-categories are Personal Care with a value of 100.0, Skin Care with 83.5, and Health Care with 72.8. These sub-categories are all nested within the Health & Beauty parent category.
At the product level, the items driving the most sales are Perfumes with a value of 100.0, Ayurvedic Medical Supplies with 60.0, and Educational Books with 50.0. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 34% of orders are placed using prepaid methods, while 66% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 33% of the customer base, followed by WEEKEND_SHOPPER at 33% and VALUE_SEEKER at 24%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 65% of the customers are new to the platform, while 35% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
10%
vs last 30 days
23%
vs last 30 days
₹ 1227
vs last 30 days
35%
vs last 30 days
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