West Bengal Electronics Category RTO Trends | Last Month Insights - Shiprocket Trends

Overview

This comprehensive Return to Origin (RTO) analysis provides detailed insights into West Bengal RTO patterns for the Last Month period. The report examines RTO trends over time, geographical distribution of returns, and the relationship between RTO rates and order values. Understanding RTO patterns is crucial for optimizing logistics operations and improving delivery success rates.

Geographical RTO Distribution

The geographical distribution of RTO cases reveals important insights about regional logistics challenges. The map visualization shows RTO concentration across different states and regions, highlighting which areas experience the highest return-to-origin rates. This geographical analysis helps identify logistics bottlenecks and regional variations in delivery success, enabling targeted improvements in specific markets.

RTO Trends Over Time

Let's examine the RTO trends across the selected period. The data shows how RTO percentages have evolved across different time intervals, with Jan 18 - Jan 24 recording the highest RTO rate at 13%. In contrast, Feb 15 - Feb 21 had the lowest RTO rate at 1%.

Current RTO Performance

The current RTO rate stands at 11%, showing a negative trend of 1% compared to the last 30 days.

Order Value Impact Analysis

The Average Order Value (AOV) is currently ₹1548, with a negative trend of 9% compared to the last 30 days. Understanding the relationship between RTO rates and order values is important, as higher-value orders may have different delivery challenges or customer expectations.