Recent Chats
No chat history yet
Start a new conversation to begin
Diving deeper into category performance, the most popular sub-categories are Clothing with a value of 100.0, Skin Care with 92.8, and Personal Care with 76.1. These sub-categories are all nested within the Apparel & Accessories parent category.
At the product level, the items driving the most sales are Perfumes with a value of 100.0, Plated & Coated Jewellery with 38.2, and Yantras with 35.3. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 35% of orders are placed using prepaid methods, while 65% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 34% of the customer base, followed by QUALITY_FIRST_SHOPPER at 33% and VALUE_SEEKER at 23%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 72% of the customers are new to the platform, while 28% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
14%
vs last 30 days
17%
vs last 30 days
₹ 1141
vs last 30 days
28%
vs last 30 days
Terrible
Bad
Okay
Good
Amazing