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Diving deeper into category performance, the most popular sub-categories are Pet Accessories with a value of 100.0, Pet Food with 92.8, and Pet Grooming with 50.0. These sub-categories are all nested within the Animals & Pet Supplies parent category.
At the product level, the items driving the most sales are Pets Collar & Collar Charms with a value of 100.0, Small Animal Food Supplies with 73.3, and Grooming Supplies with 50.0. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 72% of orders are placed using prepaid methods, while 28% prefer Cash on Delivery (COD). This distribution indicates a strong preference for prepaid in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 36% of the customer base, followed by QUALITY_FIRST_SHOPPER at 32% and VALUE_SEEKER at 23%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 91% of the customers are new to the platform, while 9% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 12 - 6 PM on Sunday, with the highest concentration of orders in the 12 - 6 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
12%
vs last 30 days
13%
vs last 30 days
₹ 1174
vs last 30 days
13%
vs last 30 days
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