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Diving deeper into category performance, the most popular sub-categories are Religious Items with a value of 100.0, **** with ****, and **** with ****. These sub-categories are all nested within the Religious & Ceremonial parent category.
At the product level, the items driving the most sales are Yantras with a value of 100.0, Rudraksha & Accessories with 34.3, and Religious Books with 6.6. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 64% of orders are placed using prepaid methods, while 36% prefer Cash on Delivery (COD). This distribution indicates a strong preference for prepaid in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 36% of the customer base, followed by WEEKEND_SHOPPER at 26% and VALUE_SEEKER at 22%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 89% of the customers are new to the platform, while 11% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
0%
vs last 30 days
7%
vs last 30 days
₹ 985
vs last 30 days
15%
vs last 30 days
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