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Diving deeper into category performance, the most popular sub-categories are Games with a value of 100.0, Educational Toys with 60.7, and Toys with 59.4. These sub-categories are all nested within the Toys & Games parent category.
At the product level, the items driving the most sales are Board & Card Games with a value of 100.0, Portable Electronic Games with 44.3, and Puzzles with 30.2. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 64% of orders are placed using prepaid methods, while 36% prefer Cash on Delivery (COD). This distribution indicates a strong preference for prepaid in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 36% of the customer base, followed by QUALITY_FIRST_SHOPPER at 33% and VALUE_SEEKER at 21%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 87% of the customers are new to the platform, while 13% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Friday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
0%
vs last 30 days
6%
vs last 30 days
₹ 997
vs last 30 days
18%
vs last 30 days
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