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Diving deeper into category performance, the most popular sub-categories are Health Care with a value of 100.0, Skin Care with 68.5, and Personal Care with 60.4. These sub-categories are all nested within the Health & Beauty parent category.
At the product level, the items driving the most sales are Perfumes with a value of 100.0, Ayurvedic Medical Supplies with 81.9, and Juices with 56.9. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 31% of orders are placed using prepaid methods, while 69% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 40% of the customer base, followed by VALUE_SEEKER at 26% and WEEKEND_SHOPPER at 20%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 67% of the customers are new to the platform, while 33% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Sunday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
4%
vs last 30 days
16%
vs last 30 days
₹ 937
vs last 30 days
38%
vs last 30 days
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