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Diving deeper into category performance, the most popular sub-categories are Clothing with a value of 100.0, **** with ****, and **** with ****. These sub-categories are all nested within the Apparel & Accessories parent category.
At the product level, the items driving the most sales are **** with a value of ****, **** with ****, and **** with ****. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 0% of orders are placed using prepaid methods, while 100% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is ACTIVE_ONLINE_SHOPPERS with 25% of the customer base, followed by ECONOMY_SHOPPER at 25% and QUALITY_FIRST_SHOPPER at 25%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 100% of the customers are new to the platform, while 0% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 12 - 6 PM on Wednesday, with the highest concentration of orders in the 12 - 6 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
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₹ 775
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