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Diving deeper into category performance, the most popular sub-categories are Electronics Accessories with a value of 100.0, Health Care with 92.9, and Skin Care with 89.3. These sub-categories are all nested within the Electronics parent category.
At the product level, the items driving the most sales are General Purpose Stickers & Emblems with a value of 100.0, Baby & Toddler Clothing with 85.7, and Wall Switches with 85.7. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 48% of orders are placed using prepaid methods, while 52% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 39% of the customer base, followed by VALUE_SEEKER at 23% and WEEKEND_SHOPPER at 22%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 68% of the customers are new to the platform, while 32% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Sunday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
7%
vs last 30 days
13%
vs last 30 days
₹ 1043
vs last 30 days
21%
vs last 30 days
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