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Diving deeper into category performance, the most popular sub-categories are Clothing with a value of 100.0, Skin Care with 63.4, and Electronics Accessories with 50.0. These sub-categories are all nested within the Apparel & Accessories parent category.
At the product level, the items driving the most sales are Key Chains with a value of 100.0, Activewear with 73.7, and Perfumes with 68.4. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 40% of orders are placed using prepaid methods, while 60% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is QUALITY_FIRST_SHOPPER with 41% of the customer base, followed by VALUE_SEEKER at 27% and WEEKEND_SHOPPER at 20%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 78% of the customers are new to the platform, while 22% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Tuesday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
-2%
vs last 30 days
12%
vs last 30 days
₹ 883
vs last 30 days
32%
vs last 30 days
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