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Diving deeper into category performance, the most popular sub-categories are Skin Care with a value of 100.0, Clothing with 85.2, and Personal Care with 73.6. These sub-categories are all nested within the Health & Beauty parent category.
At the product level, the items driving the most sales are Perfumes with a value of 100.0, Edible Seeds with 36.0, and Ayurvedic Medical Supplies with 32.6. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 43% of orders are placed using prepaid methods, while 57% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 34% of the customer base, followed by QUALITY_FIRST_SHOPPER at 32% and VALUE_SEEKER at 22%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 77% of the customers are new to the platform, while 23% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Monday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
-1%
vs last 30 days
20%
vs last 30 days
₹ 1133
vs last 30 days
22%
vs last 30 days
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