Recent Chats
No chat history yet
Start a new conversation to begin
Diving deeper into category performance, the most popular sub-categories are Clothing with a value of 100.0, Skin Care with 84.8, and Health Care with 50.4. These sub-categories are all nested within the Apparel & Accessories parent category.
At the product level, the items driving the most sales are Perfumes with a value of 100.0, Edible Seeds with 49.1, and Ayurvedic Medical Supplies with 39.6. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 54% of orders are placed using prepaid methods, while 46% prefer Cash on Delivery (COD). This distribution indicates a strong preference for prepaid in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 36% of the customer base, followed by QUALITY_FIRST_SHOPPER at 31% and VALUE_SEEKER at 23%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 76% of the customers are new to the platform, while 24% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Thursday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
13%
vs last 30 days
24%
vs last 30 days
₹ 1271
vs last 30 days
17%
vs last 30 days
Terrible
Bad
Okay
Good
Amazing