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Diving deeper into category performance, the most popular sub-categories are Clothing with a value of 100.0, Health Care with 92.0, and Skin Care with 82.5. These sub-categories are all nested within the Apparel & Accessories parent category.
At the product level, the items driving the most sales are Educational Books with a value of 100.0, Perfumes with 95.2, and Ayurvedic Medical Supplies with 54.8. These products span across different categories, indicating diverse customer interests.
Customer payment preferences tell us about trust and convenience factors. 43% of orders are placed using prepaid methods, while 57% prefer Cash on Delivery (COD). This distribution indicates a strong preference for COD in this region.
The customer base can be segmented into distinct behavioral groups. The largest segment is WEEKEND_SHOPPER with 34% of the customer base, followed by QUALITY_FIRST_SHOPPER at 32% and VALUE_SEEKER at 23%. Understanding these segments helps in tailoring marketing and product strategies.
Customer retention is a key indicator of business health. 66% of the customers are new to the platform, while 34% are returning customers.
Finally, understanding when customers prefer to shop is essential for inventory and customer service planning. The data shows that the peak time for placing orders is between 6 - 12 PM on Thursday, with the highest concentration of orders in the 6 - 12 PM range. The activity is notably lower during the 12 - 6 AM period, which is typical for most eCommerce platforms.
-3%
vs last 30 days
17%
vs last 30 days
₹ 1097
vs last 30 days
25%
vs last 30 days
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