Last Month Hut Bay eCommerce Data | Category Insights - Shiprocket Trends

Overview

This comprehensive category trends report provides detailed insights into Hut Bay product category performance for the Last Month period. The report analyzes top-selling categories, sub-category performance, and popular products to help businesses understand market demand, optimize inventory, and identify growth opportunities within different product segments.

Top Selling Categories Performance

Understanding which product categories drive the most sales is essential for inventory planning and marketing strategy. The top-selling categories analysis reveals that Food & Beverages is the leading category, ranking at the 100th percentile, indicating exceptional market demand. This is followed by Business & Industrial at the 50th percentile and Health & Beauty at the 50th percentile. These three categories collectively represent the primary focus areas for customer demand in the region.

Top Sub-Categories Performance

Diving deeper into category performance, the most popular sub-categories provide granular insights into customer preferences. The leading sub-category is Beverages with a performance value of 100.0, nested within the Food & Beverages parent category. Following this are Jewelry with a value of 100.0 from Apparel & Accessories, and Electronics Accessories with a value of 100.0 from Electronics. These sub-categories reveal specific product segments that are resonating strongly with customers.

Popular Products Analysis

At the product level, specific items are driving significant sales volumes. The top-performing product is Audio/video Accessories with a performance value of 100.0, categorized under Electronics Accessories. The second most popular product is Earrings with a value of 100.0 from Jewelry, followed by Insecticides with a value of 100.0 from Pest Control. These products span across different categories, indicating diverse customer interests and purchasing patterns.

Market Insights and Opportunities

The category trends data reveals a strong dominance of the Food & Beverages category compared to other categories. in the market. Additionally, growing interest in sub-categories like Beverages and Jewelry, which are emerging as key revenue drivers. suggests opportunities for assortment expansion and focused merchandising. Businesses should consider prioritising deeper assortment and targeted campaigns around Food & Beverages and its high-performing sub-category Beverages, while also cross-promoting related products from Jewelry. to capitalize on these trends and optimize their product mix accordingly.