Last Month Apparel & Accessories eCommerce Trends in Kerala - Shiprocket Trends

Overview

This comprehensive category trends report provides detailed insights into Kerala product category performance for the Last Month period. The report analyzes top-selling categories, sub-category performance, and popular products to help businesses understand market demand, optimize inventory, and identify growth opportunities within different product segments.

Top Selling Categories Performance

Understanding which product categories drive the most sales is essential for inventory planning and marketing strategy. The top-selling categories analysis reveals that Skin Care is the leading category, ranking at the 100th percentile, indicating exceptional market demand. This is followed by Clothing at the 83th percentile and Personal Care at the 60th percentile. These three categories collectively represent the primary focus areas for customer demand in the region.

Top Sub-Categories Performance

Diving deeper into category performance, the most popular sub-categories provide granular insights into customer preferences. The leading sub-category is Clothing with a performance value of 100.0, nested within the Apparel & Accessories parent category. Following this are Jewelry with a value of 33.9 from Apparel & Accessories, and Gifts & Novelties with a value of 19.4 from Apparel & Accessories. These sub-categories reveal specific product segments that are resonating strongly with customers.

Popular Products Analysis

At the product level, specific items are driving significant sales volumes. The top-performing product is Plated & Coated Jewellery with a performance value of 100.0, categorized under Jewelry. The second most popular product is Earrings with a value of 92.4 from Jewelry, followed by Artificial Jewellery with a value of 50.5 from . These products span across different categories, indicating diverse customer interests and purchasing patterns.