Kerala Apparel & Accessories Category Trends Last Month | eCommerce Insights - Shiprocket Trends

Overview

This comprehensive eCommerce analytics report provides detailed insights into Kerala eCommerce trends for the Last Month period. The report analyzes order patterns, product performance, customer behavior, and payment preferences to help businesses understand market dynamics and optimize their eCommerce strategies in the region.

Orders Trends Analysis

Let's begin by examining the order patterns over the selected period. The data shows how order volumes have evolved in time, with Sep 13 - Sep 19 recording the highest order volume. We can also see the proportion of discounted orders throughout this period, which provides insight into promotional activity and customer acquisition strategies.

Order Value Distribution Analysis

Understanding the price sensitivity of your customers is crucial. The order value distribution reveals that the ₹500 - 1000 price range is the most popular segment, accounting for the largest share of orders. This is followed by the ₹1000 - 2000 and ₹250 - 500 brackets, showing clear customer preferences in terms of purchase value.

Critical Business Metrics

Now let's look at the critical metrics that define business health.

The Gross Merchandise Value (GMV) shows a negative trend of 12% compared to the last 30 days. The percentage of discounted orders is currently at 5%, showing a negative trend of 1% compared to the last 30 days. The Average Order Value (AOV) is ₹1130, indicating a negative trend of 12% compared to the last 30 days. Finally, the Return to Origin (RTO) rate is 11%, with a negative trend of 6% compared to the last 30 days.

Top Selling Categories Performance

The category performance reveals important insights about market demand. The leading category is Clothing, which ranks in the percentile. Following this are and , which together represent the primary focus areas for your customer base.